UNICORN x Unicorn challenge
Road becoming a full-stack designer overlooking all creative aspects in an international team.
📌Omotesando, Tokyo, Japan (1LDK Apartment)
milestone 1 UX betterment while building team infrastructure
From corporate vision & strategy to research & design, to implementation and operating, being in a startup with developing structures and limited resources requires precise and well-communicated prioritization.
milestone 2 design to serve business needs
Generating leading clicks, creating effective deliverables for Google Ads, creating product outlook for pitches…
As designers, there’s always the balance between: “being the ones being told what and how” vs. “understanding and initiating based on expertise”.
milestone 3 UX across devices, systems and languages
“The scope is large, so is the responsibility.”
From version beta to version delta, I managed to shape an extended force of design of different teams onto competitor analysis, guerrilla testing, mood-boarding, design newsletters, idea board, etc.
From Research to design - Case Study
“With limited resources, it is about when, where, and how to apply certain types of UXR methods.”
Current site analysis
2. User interviews
3. user journey mapping
4. information architecture
5. mood-boarding
6. Competitor analysis
7.Prototype testing
8. A/B testing
Epilogue
“We are designers living in the business world. Being able to understand thoroughly the business rationale behind design is creating effortless synergy across functions and stakeholders.”
