Gengo AI & order form

UX Research & Design led innovation to gengi.ai’s ordering process and translation platform workbench.

2017 - 2018 | UX Designer | NDA


Information Architecture Contextual Inquiry Usability Testing Surveys

Competitive Analysis Multi-sided Platform System Glossary Focus Groups


Team collaboration

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Bridging Business drive, Operation requirements and user needs

Being the only UX Designer in the international and fast-pace startup, I received feature requests and feedbacks from Operations, Sales, Engineering, as well as Marketing, which made up my work of about 60% of UX fixes of partial customer journey of multiple stakeholders (i.e. translators, proofreaders, internal & external community managers, admin, etc.).

Needs are fragmented, sometimes conflicting.

Products and platforms of Gengo were also expanded across user groups, which was both challenging and interesting. A big chunk of my work was also to align affected stakeholders (given type and product I was working on) with design initiatives, research processes, outcomes, and insights, as well as changes made.

Making easy-to-understand design efforts was top priority for me: putting affinity diagram board in places engineers are easy to see and welcoming to participate, initiating small syncs with people across departments, etc.

Clarity over cleverness

Building design and product team

Most recently, the newly formed design team came together to build design asset library for sustainable growth of design force at Gengo. Design feedback session was held weekly.

Case: partial feature improvements

Case: new features